Features
The program consists of seven modules and can be delivered as a workshop, lasting seven sessions. It can also be delivered as an express course in a single session.
Requirements:
- Have at least one complete manuscript.
Formats:
- Workshop, live in-person or online, once a week
- Course, live in-person or online, one day only
Duration:
- Workshop: 7 sessions of 1.5 hours
- Course: 1 session of 6.5 hours, with a 30-minute break
Level:
Beginner or intermediate, in writing and design tools.
Price:
- Based on the number of attendees and format
Syllabus
- Manuscript stages: idea, draft, advanced version, final version
- Strategic use of AI for:
- brainstorming, structure, and creative block
- preliminary review: what can and cannot be delegated to AI
- Differences between automatic correction and professional human editing
- Hybrid editorial workflow: author + AI + editor
- Preparing the manuscript for editorial processes
- Defining the type of book: fiction, nonfiction, hybrids
- Current genres and subgenres, including market trends
- Categories on Amazon, Google Play, and other platforms
- AI-assisted research for:
- editorial keywords
- optimized descriptions
- How to avoid overcategorization and common mistakes
- Key differences between:
- reflowable ebook
- fixed-layout ebook
- printed book
- Current tools:
- word processors
- InDesign
- EPUB editors
- XHTML and CSS: what you need to understand without being a programmer
- Use of AI for:
- text cleanup
- detection of structural errors
- Best practices for readability and reader experience
- Commercial and symbolic function of the cover
- Common mistakes in AI-generated covers
- Responsible use of AI for:
- sketches
- moodboards
- visual concepts
- Professional tools vs. tools for non-designers
- Image banks, copyright, and licenses
- Covers with:
- template
- custom design
- illustration
- How to properly brief a designer for a book cover
- Current formats:
- PDF for print
- EPUB
- what happened to MOBI and what to use now
- Converting between formats without losing quality
- EPUB validators
- Final review before publishing
- Professional editorial checklist
- Self-publishing vs. traditional publishing: current overview
- Main platforms:
- Amazon KDP
- Google Play Books
- other relevant options
- Account setup, payments, and taxes
- Print proofs and control of physical copies
- Common mistakes when uploading a book
- The myth of “publish and it will sell by itself”
- Identifying reader audiences
- Current strategies:
- digital launches
- hybrid presentations
- organic content
- digital launches
- AI applied to:
- promotional copy
- descriptions
- press materials
- promotional copy
- Realistic sales expectations
- Building an author career, not just one book
About this course
In this course, you will learn how to publish an ebook and a printed book, understanding the entire editorial process: from a finished manuscript to its conversion into a digital or physical product ready to sell and generate royalties. You will learn a hybrid workflow that combines editorial judgment, professional tools, and artificial intelligence support, avoiding common self-publishing mistakes and improving the quality of the final result.
Objectives
- Understand the editorial process for publishing ebooks and printed books, from the final manuscript to commercial distribution.
- Learn and apply editing, design, and layout tools, integrating the responsible use of AI.
- Develop the ability to produce and publish a book professionally.
Who it is for
- Independent writers and authors in the publishing process
- Companies interested in publishing ebooks or editorial materials
- Digital marketing and content professionals
- Entrepreneurs who want to offer editorial or self-publishing services
Deliverables
- Reference readings on current editorial processes
- Step-by-step manual for creating and publishing an ebook
- Tutorials on professional editorial tools
- Curated list of tools for non-designers, including AI-based options
Requirements
- Laptop
- Basic knowledge of cloud-based collaborative work platforms
- Good writing and reading comprehension
- Willingness to learn digital tools
- Active Google, Amazon, and Apple accounts, preferred
FAQ
Here we answer the most frequently asked questions about our ebook course. If you have a question that is not included in the following list, you can write to us and we will respond within one business day.
We offer two formats: workshop and course. Both are delivered live.
The workshop format is designed to work on a real project. Sessions are spaced one week apart so the student can work on their project according to the topics covered in the program. Each session will address questions about this project. The workshop instructor will also be available by email to answer specific questions.
The express course format is delivered in a single day. Although a real case can also be reviewed as an example, the duration does not allow the project to be worked on as it would be in a workshop. This format lasts one day and includes a 30-minute break.
We offer both options. In the case of in-person courses, they can be held at our facilities or at our client’s offices. For online courses, the group receives a link to join a video call.
Whether the course is in person or online, the sessions are delivered live. The instructor is present, either at our offices or the client’s offices, or live on a video call while the student or students are also connected. This live format allows questions to be answered quickly, since the student can ask them while the topic is being taught.
We are located in Mexico City, in the Florida neighborhood. Our facilities are wheelchair accessible. Workshops are held in a room with capacity for 20 people. We have parking space for 10 cars, subject to availability on the day the session is held.
For an additional cost calculated according to the size of the group we will receive, we offer:
- Coffee service: Unlimited coffee or tea and cookies.
- Dining service: Includes the daily dish, natural fruit water, and dessert.
Unlike most courses offered online, this one is live. Knowledge is public and can be found for free on the Internet; what is not as easy to access is a person who can answer our questions about specific problems.
Digital platforms change their algorithms daily, which means prerecorded courses lose relevance very quickly.
In this sense, we are different because we offer a live workshop or course that guarantees answers to our students’ particular questions, and we work on real cases from the very first session.
We offer special plans for companies and large groups.
