Features
The program consists of eight modules and can be delivered as a workshop lasting four sessions or as an express course in a single session.
Formats:
- Workshop, live in-person or online, once a week
- Course, live in-person or online, one day only
Duration:
- Workshop: 4 sessions of 1.5 hours
- Course: 1 session of 4 hours, with a 30-minute break
Level:
Beginner, no prior knowledge required
Price:
- Based on the number of attendees and format
Syllabus
- The role of the corporate blog in the age of AI: why it is not dead
- The blog as a strategic asset: authority, leads, PR, and personal branding
- Goal definition: traffic, positioning, conversion, reputation
- Buyer persona and search intent: informational, commercial, navigational
- Hybrid editorial calendar: human + AI
- What can and cannot be delegated to AI
- Post-AI SEO: Google, AI Overviews, and conversational search
- EEAT applied to corporate blogs: authorship, experience, trust
- Blog architecture: categories, tags, and topic clusters
- AI-assisted keyword research with human validation
- On-page optimization:
- Useful titles and headings, not “forced SEO”
- Strategic internal links
- Evergreen vs. timely content
- SEO for authors and personal brands
- Long-form articles vs. scannable content
- Guides, content pillars, and FAQs for AI
- Multimedia content: images, short video, embeds
- Reusable content:
- Blog → newsletter
- Blog → social media
- Blog → PR
- How to write for humans and for language models
- Advanced editorial structure:
- Introduction with a real hook
- Development with hierarchy and rhythm
- Actionable conclusions
- Strategic calls to action
- Proper use of AI for:
- Ideation
- Outline
- First draft
- Semantic optimization
- Human editing as a competitive advantage
- Brand tone and editorial consistency
- Avoiding generic, flat, or “AI-detectable” content
- Design principles applied to corporate blogs
- Scannability: typography, white space, subtitles, highlights
- Useful images, not filler images
- Basic accessibility and UX
- Current tools for AI-assisted design
- Uploading content with SEO metadata
- Clean URLs and logical structure
- Rich snippets and structured data at a practical level
- Optimization for speed and mobile
- Best practices in WordPress or an equivalent CMS
- The blog as support for sales and PR
- Blog + LinkedIn + media
- Use cases for companies, personal brands, and authors
- Common mistakes in current corporate blogs
- Final checklist to implement a blog in a real company
About this course
In this corporate blogging course, you will learn how to create a strategic blog for companies, adapted to current SEO and the use of AI tools, with the goal of generating authority, visibility, and valuable content. You will learn which formats work today, how to plan and produce content —even if you are not a designer or writer— and how to define clear guidelines to develop or coordinate effective content aligned with your brand and business goals.
Objectives
- Define a strategy for planning, structuring, and producing content for corporate blogs, considering current SEO, content architecture, and editorial criteria.
- Learn the content formats that work today and the main tools —including AI— to develop, optimize, and manage valuable content for a brand.
Who it is for
- Marketing and digital communication professionals
- Entrepreneurs and personal brands seeking to build authority with a blog
- Companies that want to train their content teams
- Small and medium-sized businesses that want to develop a professional blog aligned with their business goals
Deliverables
- Reference readings
- Templates for blogging planning
Requirements
- Laptop
- Knowledge of cloud-based collaborative work platforms
- A real case to work on
- Knowledge of a content management system, CMS, or blogging platform
FAQ
Here we answer the most frequently asked questions about our corporate blogging course. If you have a question that is not included in the following list, you can write to us and we will respond within one business day.
We offer two formats: workshop and course. Both are delivered live.
The workshop format is designed to work on a real project. Sessions are spaced one week apart so the student can work on their project according to the topics covered in the program. Each session will address questions about this project. The workshop instructor will also be available by email to answer specific questions.
The express course format is delivered in a single day. Although a real case can also be reviewed as an example, the duration does not allow the project to be worked on as it would be in a workshop. This format lasts one day and includes a 30-minute break.
We offer both options. In the case of in-person courses, they can be held at our facilities or at our client’s offices. For online courses, the group receives a link to join a video call.
Whether the course is in person or online, the sessions are delivered live. The instructor is present, either at our offices or the client’s offices, or live on a video call while the student or students are also connected. This live format allows questions to be answered quickly, since the student can ask them while the topic is being taught.
We are located in Mexico City, in the Florida neighborhood. Our facilities are wheelchair accessible. Workshops are held in a room with capacity for 20 people. We have parking space for 10 cars, subject to availability on the day the session is held.
For an additional cost calculated according to the size of the group we will receive, we offer:
- Coffee service: Unlimited coffee or tea and cookies.
- Dining service: Includes the daily dish, natural fruit water, and dessert.
Unlike most courses offered online, this one is live. Knowledge is public and can be found for free on the Internet; what is not as easy to access is a person who can answer our questions about specific problems.
Digital platforms change their algorithms daily, which means prerecorded courses lose relevance very quickly.
In this sense, we are different because we offer a live workshop or course that guarantees answers to our students’ particular questions, and we work on real cases from the very first session.
We offer special plans for companies and large groups.
