SEO Course
In this SEO course, you will learn how to give a business organic visibility through current web positioning strategies and the strategic use of AI.
Features
The program consists of nine modules and can be delivered as a workshop or intensive course, according to the group’s needs.
Formats
- Workshop: in person or online, one session per week
- Intensive course: in person or online, in a single session
Duration
- Workshop: 9 sessions of 1.5 hours
- Intensive course: 1 session of 6.5 hours, with a 30-minute break
Level
Intermediate. Requires basic knowledge of HTML, general use of AI tools, and content management systems.
Price
- Determined according to the number of attendees and the chosen format
Syllabus
- What is still SEO and what no longer is
- How search works in 2025: Google, generative AI, and hybrid search engines
- Traditional results vs. AI-generated answers
- SEO as a visibility strategy, not just traffic
- Business mindset and decision-making
- Definition of business-oriented SMART goals
- KPIs that matter today, beyond ranking
- Search intent and user journey
- Market and competitor analysis with and without AI
- Initial project audit: content, technical aspects, and authority
- Domain, DNS, hosting, and performance
- SEO-oriented web architecture
- Front end and back end: the essentials
- Semantic HTML and content hierarchy
- CMS and WordPress today
- Useful plugins: SEO, performance, security
- Core Web Vitals and user experience
- How Google and language models think
- EEAT: experience, expertise, authority, and trust
- Helpful content vs. generic AI-generated content
- Content clusters and topical authority
- Keyword research with a semantic approach
- AI-assisted SEO writing without losing judgment
- When to use AI and when not to
- Metadata optimization with real intent
- Language models as assistants, not strategists
- Useful prompts for:
- research
- content structure
- editorial briefings
- optimization
- Risks of AI-generated content
- How to differentiate yourself when “everyone uses AI”
- Hybrid workflows: human + AI
- Link building today: what works and what no longer does
- Topical authority vs. number of links
- Editorial links and digital PR
- Local SEO and Google Business Profile
- External signals that strengthen positioning
- Google Search Console: strategic reading
- Google Analytics 4: what to actually look at
- Keyword Planner and semantic tools
- SEMrush and current alternatives
- AI tools for SEO
- How to choose tools according to the project, not because of trends
- Data interpretation, not just reports
- What to report to clients or leadership teams
- Business expectations vs. SEO reality
- Detection of common errors
- Strategic adjustments and continuous improvement
- Why many “well-optimized” projects do not rank
- Internal problems: content, timing, communication
- SEO restructuring without redoing everything
- SEO for personal brands, authors, and small businesses
- What to do when traffic does not convert
About this course
In this SEO course (Search Engine Optimization), you will learn how to improve the organic visibility of a website through current search engine positioning strategies, integrating the strategic use of AI tools for analysis, content, and decision-making. SEO remains a key element for attracting qualified traffic, strengthening digital authority, and supporting business goals.
Objective
To provide the foundations and tools needed to understand, plan, and execute a current SEO strategy, so the student can implement it directly or coordinate it effectively with internal teams or external providers.
Who it is for
- Companies that want to train their staff in SEO
- Digital marketing professionals
- Entrepreneurs seeking to position their website
- Consultants or entrepreneurs who want to offer SEO services
- Web editors and content managers
Deliverables
- Reading material and reference resources
- Strategic SEO brief
- Practical guide for positioning strategies
- Template for reports and results tracking
Requirements
- Laptop with internet connection
- Basic knowledge of cloud-based collaborative work tools
- Basic knowledge of WordPress or another content management system
- Basic HTML knowledge, desirable
- A project or real case to work on
FAQ
Here we answer the most frequently asked questions about our SEO course. If you have a question that is not included in the following list, you can write to us and we will respond within one business day.
We offer two formats: workshop and course. Both are delivered live.
The workshop format is designed to work on a real project. Sessions are spaced one week apart so the student can work on their project according to the topics covered in the program. Each session will address questions about this project. The workshop instructor will also be available by email to answer specific questions.
The express course format is delivered in a single day. Although a real case can also be reviewed as an example, the duration does not allow the project to be worked on as it would be in a workshop. This format lasts one day and includes a 30-minute break.
We offer both options. In the case of in-person courses, they can be held at our facilities or at our client’s offices. For online courses, the group receives a link to join a video call.
Whether the course is in person or online, the sessions are delivered live. The instructor is present, either at our offices or the client’s offices, or live on a video call while the student or students are also connected. This live format allows questions to be answered quickly, since the student can ask them while the topic is being taught.
We are located in Mexico City, in the Florida neighborhood. Our facilities are wheelchair accessible. Workshops are held in a room with capacity for 20 people. We have parking space for 10 cars, subject to availability on the day the session is held.
For an additional cost calculated according to the size of the group we will receive, we offer:
- Coffee service: Unlimited coffee or tea and cookies.
- Dining service: Includes the daily dish, natural fruit water, and dessert.
Unlike most courses offered online, this one is live. Knowledge is public and can be found for free on the Internet; what is not as easy to access is a person who can answer our questions about specific problems.
Digital platforms change their algorithms daily, which means prerecorded courses lose relevance very quickly.
In this sense, we are different because we offer a live workshop or course that guarantees answers to our students’ particular questions, and we work on real cases from the very first session.
We offer special plans for companies and large groups.
