Methodology for SEO Set Up

At Letras Laetas we use an SEO On Site methodology in three simple steps:

1. Website audit. We analyze the structure, the content and the way search engines are seeing your website.
2. Technical bug fixes. Based on the previous analysis, we proceed to correct the technical bugs that your website could have.
3. Report of changes made. Once we implement these changes, we make a report of the modifications.

1. Website audit

There are multiple tools out there to perform SEO audits on a page. The purpose of using them is to quickly detect which are the areas of opportunity a website has, and proceed to its optimization.

2. Technical bug fixes

These are the main technical factors that are corrected in SEO On Page, if you are not familiar with the terminology, you can read more details in our blog:

Indexing and crawlability

• Sitemap.xml: This file contains all the URLs of your website and is used by the search engine to understand its structure and what content it must index, it can be said that it is the index of your site in the eyes of the search engine.
• Robots.txt: Contrary to the previous file, this one indicates to the search engine which are the pages that should not be indexed; for example, the login page.
• Page 404: If a user searches for a path that does not exist within your domain, for example, Tiendademaria.com/tosaysomething, they will arrive at this page indicating that this content does not exist and will invite them to visit another page of the site.
• Status code 4xx and 5xx: Refers to HTTP responses that are errors from the client or the server. For example, verify that there is enough storage space for a resource. Status code 4xx and 5xx:

Redirects

• Non-duplicated HTTP and HTTPS: An SSL certificate serves to verify that it is an official page; when installed the site url changes from HTTP to HTTPS and you need to make sure the installation is done correctly.
• www and non-www versions: It is necessary to establish if our website will be mounted on the domain with www or without it and that an appropriate redirection be made to the favorite version without duplicating content.
• Redirect 301 and 302: If you change the URL of a page of your site; For example, if Maria changed Tiendademaria.com/products to Tiendademaria.com/products-and-services, it is necessary that the first address redirects to the new one so as not to lose visits and authority.
• Pages with rel=“canonical”: If Maria’s site has an ecommerce with options to filter by price, best sellers, etc. The original page should be indicated with this tag to prevent search engines from identifying it as duplicate content.

SEO OnPage: Tagging of pages and images

Titles: The title is the name of your content. Ideally, it should be attractive, descriptive, contain a keyword and have a specific extension.

Meta descriptions: It is a tag that provides a small summary of what is found on each page. It is only visible in search engine results.

ALT in images: Although we can’t see this tag, the images must contain an ALT text, which is what will be displayed if a person’s internet connection is slow and won’t load the images. This tag is also put for accessibility reasons. With it, visually impaired people who visit your site can understand, through an audio tool, what your image is about.

3. On Page SEO Report

An SEO On Page report can include the changes made to a site and what was achieved by making them; for example, the appearance of the site in search engines in terms of titles, meta descriptions and the other aspects mentioned above.

Methodology for SEO maintenance

Our methodology for SEO Off Page is divided into the following steps:

1. Creating a blog on the website

Having a blog helps you communicate with your potential customers. It is a non-invasive type of advertising that gives your customers useful information of your products and services. Plus, it helps to keep you top of their minds for when they are ready to make a purchase related to your business.

2. Using relevant keywords

We carry out a study about the most used keywords related to your brand. Therefore, you will know how users are looking for information on the web related to your activities. A study of keywords will help you determine:

• Positioning difficulty: Some words are more difficult to position than others. By knowing the difficulty, you can choose the best terms.
• Longtails: These are longer terms, such as questions or phrases. For example, instead of searching to position ‘flower shop’, María can decide on ‘flower shops home delivery at cdmx’.
• Related questions: Currently many users use search engines as an oracle, so you can use questions as subtitles for your content.

3. Content writing

Once you are clear about your intentions and the words you want to position, the next part of the process is compose optimized notes and upload them to your site with the corresponding tags and parameters for SEO.

4. Link building strategy

Once those notes are on your site, it is necessary to put them in motion through different social networks, Internet forums, among others, so that more people see and share them. Also, we look for other websites related to your activity and get them to link to your page.

5. Off Page SEO Report

Finally, we can measure the results of your content strategy on a quarterly basis by seeing what positions you have gained in search engines. For example, in the case of María, ‘flower arrangements for weddings’ position 1 in Google, ‘flowers for quinceañera parties’ position 3 in Google, etc.