Editorial marketing agency
Boost your editorial project
Discover how editorial marketing can strengthen the positioning of your imprint, boost your releases and build strong communities around your authors and publications.
At Letras Laetas we are strategic allies of publishers, companies and brands that seek to innovate their communication and enhance their presence in the market. We integrate high quality editorial services with customized digital marketing strategies, guaranteeing measurable and sustainable results for your projects. We specialize in creating, editing, disseminating and positioning content that connects with readers, customers and global communities.
Digital Advertising
- Google Ads (search, display, YouTube ads)
- Social Ads (Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads)
- Retargeting and remarketing targeted at direct book sales
Social Media Marketing
- Social media content strategy and scheduling
- Community management specialized in readers
- Real-time coverage during literary events and book fairs
Content Creation
- Writing and copywriting: reviews, synopses, press releases
- Specialized content for blogs: author interviews, cultural articles
- Literary podcasts or interviews in audio format
- Infographics and interactive visual resources about books/authors
Digital Public Relations
- Management of interviews with authors in digital and traditional media
- Campaigns with literary influencers (YouTube, Instagram, TikTok)
- UDG content for audiences interested in books
- Digital PR strategies focused on high-traffic online media
Email Marketing
- Email campaigns segmented by literary interest
- Design, automation and optimization of editorial newsletters
- Lead nurturing strategies to increase conversions (sales, attendance to events)
Audiovisual Production
- Professional book trailers (conceptualization, script, production)
- Short clips and teasers for social networks (Instagram Reels, TikTok)
- Live or capsule format audiovisual coverage for events and launches
Publishing Web Development
- Creation and redesign of websites for publishers, imprints and authors
- Development of microsites for launches and special collections
- Integration of online stores for the sale of physical and digital books
- Implementation of blogs and news sections to strengthen digital presence
Magazines and digital publications
- Professional design and layout of books, ebooks and magazines
- Creation of specialized and original content
- Interactive publishing and adaptation to all devices
- Distribution and promotion strategies on digital platforms and social networks
FAQ
Editorial marketing is essential for companies and publishers seeking to stand out in an increasingly competitive digital environment. It is not enough to be on the Internet: it is essential to have strategic, specialized and high quality content that builds reputation, generates engagement and positions brands and publications in the main digital channels.
We combine creativity and strategy to make your project stand out.
El marketing editorial permite diferenciar tu catálogo, posicionar autores, fortalecer tu imagen de marca y captar nuevas audiencias. No solo promueve libros, sino que crea una conversación activa entre tu sello, los lectores y la industria.
We offer a strategic, professional and creative vision for the generation, edition and promotion of content. We understand the needs of the editorial and business sector, facilitating processes and ensuring results aligned with your business objectives.
Yes, we have experience collaborating with publishers of different sizes, as well as with brands and companies looking for publishing and digital marketing solutions to boost their launches, collections or digital presence.
Implementando estrategias de SEO, campañas de marketing de contenidos, presencia activa en redes sociales y publicaciones en plataformas digitales clave. Letras Laetas diseña planes a medida para cada catálogo y perfil de autor.
You can choose only the services you need: from editing, design or layout, to integrated marketing campaigns and digital positioning. We adapt our proposal to the objectives and budget of your company or publishing house.
It all starts with a personalized consultancy. We analyze your needs, propose a comprehensive strategy and accompany you in each phase of the project, ensuring quality, compliance and results.
Nuestra metodología
ESCUCHAMOS
Oímos con atención.
PLANEAMOS
Ideamos la mejor solución.
EJECUTAMOS
Implementamos la estrategia.
ENAMORAMOS
Entregamos resultados.
TESTIMONIALS FROM OUR CUSTOMERS 😏
The reviews of our clients are our best introduction. We always make the greatest effort to solve their content marketing problems creatively, meeting and exceeding their expectations.
Contact us to put your publishing projects at the center of the conversation.
Social Media
Discover how to manage social networks strategically.
✓ Know the basics
✓ Make a content strategy
✓ Expand your portfolio of services