This analysis aims to know the strengths, weaknesses, opportunities and threats of an organization, in order to have a general perspective about the company before taking the next steps.
Template buyer persona
It is a model in which a fictitious person is created to represent our potential client, considering demographic, geographic and psychographic data. For the same project there can be several.
SEO report template
Template to keep track of SEO actions, from the setting of objectives, the definition of KPIs and spaces to carry out a monthly follow-up of the organic positioning of the company’s website.
Market survey
Through the combination of two models to study the macroenvironment and the microenvironment. The PESTEL: political, economic, social, technological, economic and legal factors; as well as Porter’s forces, to understand the situation of a company.
Customer journey
Model that helps us understand a customer’s journey and all its points of contact with the brand, through the discovery, consideration, purchase decision and loyalty stages. Empathy tool that improves the user experience.
Editorial schedule
Template to keep track of a company’s publications and the topics it addresses through different media such as its website, the corporate blog and its social networks. Collaborative tool for copywriters and design teams.
