{"id":7873,"date":"2024-01-17T20:52:12","date_gmt":"2024-01-17T20:52:12","guid":{"rendered":"https:\/\/www.letraslaetas.com\/?p=7873"},"modified":"2024-01-17T20:52:12","modified_gmt":"2024-01-17T20:52:12","slug":"evergreen-content-what-is-it-and-how-to-create-it","status":"publish","type":"post","link":"https:\/\/letraslaetas.com\/en\/evergreen-content-what-is-it-and-how-to-create-it\/","title":{"rendered":"Evergreen content: what is it and how to create it"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Evergreen content\u00a0<\/strong>is gaining importance in marketing strategies, given that unlike other types of content, it stays relevant for longer. But what is it exactly and what is its secret magic? In this article I will tell you more about it and I will give you some tips on how you can create it.<\/p>\n

What is evergreen content?<\/h2>\n

It is the content that maintains its relevance and value over time, no matter when it was created. It responds to lasting needs that are not linked to temporary events or fashions.<\/p>\n

To understand this, let’s think about a piece of news and its perishable nature. A journalist could write a story titled: “Quebec weather: January 1, 2024.” This news will be relevant perhaps for people who plan to travel to the city on that specific date. Like other news, this information will mostly have value when it is first published. Its goal is to inform the audience about a specific event that took place or will take place in time and space. As the days pass, this content will lose relevance and people’s interest will focus on the new information.<\/p>\n

For its part, evergreen content is timeless and can be useful to readers for months or even years after it is published. But does this mean the news isn’t important? This depends on the media, if it is a newspaper or a news page this will continue to be the most relevant content. However, evergreen content is of particular importance for brands and companies that seek web positioning<\/a> as experts on a certain topic or with keywords related to their products and services.<\/p>\n

Evergreen Content Example<\/h2>\n

\"Qu\u00e9<\/p>\n

As a counterexample to a news website, let’s think about a travel agency. The editor of this company’s blog could create a note titled: “Weather in Quebec during the year: tips for your trip.” In such a way that when an Internet user searches: “weather in Quebec”, they find the information generated in this note relevant.<\/p>\n

This note could contain other important keywords<\/a>, for example, regarding the weather in different seasons or answers to the most common questions and concerns of travelers. Some of your subtitles could be “Spring in Quebec: Climate and Ecotourism” or “Winter in Quebec: What to Pack.”<\/p>\n

Advantages of evergreen content<\/h2>\n

Evergreen content is important for companies and their brands for multiple reasons. In this section I will go into more detail about the benefits of having this type of content in your communication channels.<\/p>\n

Generate organic traffic<\/h3>\n

There are different types of advertising on search engines<\/a>. One of them is SEO or organic positioning. This means that when a potential customer searches on an engine, they will click on the first results that appear. It will rarely go to the second page of the SERP or results page. As you can imagine, for companies to be positioned with the name of the products and services they offer is of great importance because these leads could become customers.<\/p>\n

Creates interest from potential customers<\/h3>\n

We have seen before that customers have a path to purchase<\/a>, which begins when they discover a new product or service that can satisfy one of their needs. In this way, in addition to being positioned for keywords related to their products and services, companies can also talk in their media about adjacent topics that are interesting to their potential customers.<\/p>\n

Returning to the travel agency example, perhaps some topics that may interest your potential clients could be related to:<\/p>\n