{"id":7085,"date":"2023-12-07T23:50:11","date_gmt":"2023-12-07T23:50:11","guid":{"rendered":"https:\/\/www.letraslaetas.com\/?p=7085"},"modified":"2025-03-20T22:54:40","modified_gmt":"2025-03-20T22:54:40","slug":"marketing-strategy-elements","status":"publish","type":"post","link":"https:\/\/letraslaetas.com\/en\/marketing-strategy-elements\/","title":{"rendered":"Marketing strategy elements, according to Raymond Corey"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]In an article published by Harvard University<\/a>, teacher and marketer Raymond Corey<\/strong> addresses the five elements of a marketing strategy<\/a><\/strong>. To know:<\/p>\n

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  1. Product and market selection. <\/b>It refers to what we commonly call segmentation, targeting<\/i> and positioning.<\/li>\n
  2. Price fixing. <\/b>The price is what the customer is willing to pay for a good, product or service. They are defined by supply and demand, production costs, competition, buyer bargaining power, and the value of the product as perceived by customers.<\/li>\n
  3. Distribution systems. <\/b>Channels such as direct sales force or sales through intermediaries. Important factors are the geographical area, costs, and type of business (B2B or B2C).<\/li>\n
  4. Communication with the market (advertising). <\/b>Through different channels or means; through attention to the customer journey<\/i> and through two types of strategies: push <\/i>(placing the product where the customer sees it) and pull <\/i>(attracting the customer to the brand or the point of sale of the product).<\/li>\n
  5. Strategic planning model.<\/b> It is based on the following pillars:\n
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    1. Company goals and objectives<\/li>\n
    2. Outdoor environment (PESTEL)<\/li>\n
    3. Indoor environment (SWOT)<\/li>\n
    4. Product\/market opportunities<\/li>\n
    5. Market analysis<\/li>\n
    6. Economic and risk analysis<\/li>\n
    7. Ethical analysis<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

      In conclusion…<\/strong><\/p>\n