{"id":3285,"date":"2020-08-23T17:39:02","date_gmt":"2020-08-23T17:39:02","guid":{"rendered":"https:\/\/www.letraslaetas.com\/posicionamiento-organico-en-buscadores\/"},"modified":"2026-05-04T23:24:33","modified_gmt":"2026-05-04T23:24:33","slug":"seo","status":"publish","type":"page","link":"https:\/\/letraslaetas.com\/en\/editorial-marketing\/seo\/","title":{"rendered":"Search Engine Optimization"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1655775664873{background-color: #f8f8f8 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_row_inner content_placement=&#8221;middle&#8221; el_class=&#8221;custom-margin&#8221;][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1 class=\"encabezado\">SEO for Books and Authors<\/h1>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;bigger&#8221;]SEO for books and authors improves the visibility of editorial projects in search engines such as Google, positioning books, authors, and content to reach interested readers sustainably.[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_raw_html css=&#8221;&#8221;]JTNDYSUyMGhyZWYlM0QlMjIlMjNjb250YWN0byUyMiUzRSUzQ2J1dHRvbiUyMGNsYXNzJTNEJTIyYnRuY3VzdG9tJTIyJTNFTU9SRSUyMElORk9STUFUSU9OJTNDJTJGYnV0dG9uJTNFJTNDJTJGYSUzRSUwQQ==[\/vc_raw_html][vc_empty_space height=&#8221;10px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1767065537817{margin-top: -50px !important;margin-bottom: -20px !important;}&#8221;]<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11135\" src=\"https:\/\/letraslaetas.com\/wp-content\/uploads\/2025\/12\/seo-libros-autores-scaled.jpg\" alt=\"SEO for books and authors\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/letraslaetas.com\/wp-content\/uploads\/2025\/12\/seo-libros-autores-scaled.jpg 2560w, https:\/\/letraslaetas.com\/wp-content\/uploads\/2025\/12\/seo-libros-autores-300x200.jpg 300w, https:\/\/letraslaetas.com\/wp-content\/uploads\/2025\/12\/seo-libros-autores-1024x683.jpg 1024w, https:\/\/letraslaetas.com\/wp-content\/uploads\/2025\/12\/seo-libros-autores-768x512.jpg 768w, https:\/\/letraslaetas.com\/wp-content\/uploads\/2025\/12\/seo-libros-autores-1536x1024.jpg 1536w, https:\/\/letraslaetas.com\/wp-content\/uploads\/2025\/12\/seo-libros-autores-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<p class=\"subtitle\">How we do it<\/p>\n<p>[\/vc_column_text][vc_empty_space][vc_tta_tabs shape=&#8221;round&#8221; color=&#8221;white&#8221; active_section=&#8221;1&#8243;][vc_tta_section icon=&#8221;&#8221; title=&#8221;SEO STRATEGY&#8221; tab_id=&#8221;estrategia-seo&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;esconder&#8221;]<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3017\" src=\"https:\/\/www.letraslaetas.com\/wp-content\/uploads\/2022\/05\/metodologia-seo.png\" alt=\"Our SEO methodology\" width=\"1200\" height=\"798\" srcset=\"https:\/\/letraslaetas.com\/wp-content\/uploads\/2022\/05\/metodologia-seo.png 1200w, https:\/\/letraslaetas.com\/wp-content\/uploads\/2022\/05\/metodologia-seo-300x200.png 300w, https:\/\/letraslaetas.com\/wp-content\/uploads\/2022\/05\/metodologia-seo-1024x681.png 1024w, https:\/\/letraslaetas.com\/wp-content\/uploads\/2022\/05\/metodologia-seo-768x511.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2>SEO process<\/h2>\n<p>[\/vc_column_text][vc_column_text]Organic search engine positioning has two main types of optimization:<\/p>\n<p><strong>On-site SEO.<\/strong> This refers to all the factors within your website: how it is configured and how its content is written and tagged.<\/p>\n<p><strong>Off-site SEO.<\/strong> This refers to all the external factors outside your website that generate organic traffic, meaning they help people reach your page without the need to pay for advertising.<\/p>\n<p>At Laetas, we provide an initial <strong>SEO setup<\/strong> for your website and <strong>monthly SEO maintenance<\/strong>.[\/vc_column_text][vc_raw_html]JTNDYSUyMGhyZWYlM0QlMjIlMjNjb250YWN0byUyMiUzRSUzQ2J1dHRvbiUyMGNsYXNzJTNEJTIyYnRuY3VzdG9tJTIyJTNFR0VUJTIwU1RBUlRFRCUzQyUyRmJ1dHRvbiUzRSUzQyUyRmElM0UlMEE=[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section icon=&#8221;&#8221; title=&#8221;1. SEO SETUP&#8221; tab_id=&#8221;set-up&#8221;][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n<h3>Methodology for SEO setup<\/h3>\n<p>At <a href=\"https:\/\/letraslaetas.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Letras Laetas<\/strong><\/a>, we use an <strong>on-site SEO methodology<\/strong> in three simple steps:<\/p>\n<ol>\n<li><strong>Website audit.<\/strong> We analyze the structure, content, and the way search engines are seeing your website.<\/li>\n<li><strong>Technical error correction.<\/strong> Based on the previous analysis, we proceed to correct any technical errors your website may have.<\/li>\n<li><strong>Report of completed changes.<\/strong> Once we make these changes, we prepare a report on the modifications and what they are expected to achieve, for example, ranking first on Google for a specific term.<\/li>\n<\/ol>\n<h4>1. Website audit<\/h4>\n<p>There are multiple tools for auditing a page\u2019s SEO. The purpose of using them is to quickly detect a website\u2019s areas of opportunity and proceed with its optimization.<\/p>\n<h4>2. Technical error correction<\/h4>\n<p>These are the main technical factors corrected in on-page SEO. If you are not familiar with the terminology, you can read more details on our <a href=\"https:\/\/letraslaetas.com\/en\/blog\/\">blog<\/a>:<\/p>\n<h5>Indexing and crawlability<\/h5>\n<ul>\n<li><strong>Sitemap.xml:<\/strong> This file contains all the URLs on your website and helps the search engine understand its structure and which content it should index. It can be described as your website\u2019s index in the eyes of the search engine.<\/li>\n<li><strong>Robots.txt:<\/strong> Unlike the previous file, this one tells the search engine which pages it should not index; for example, the login page.<\/li>\n<li><strong>404 page:<\/strong> If a user searches for a path that does not exist within your domain, for example, tiendademaria.com\/pordeciralgo, they will reach this page, which will tell them that the content does not exist and invite them to visit another page on the site.<\/li>\n<li><strong>4xx and 5xx status codes:<\/strong> These refer to HTTP responses that are client or server errors. For example, verifying that there is enough storage space for a resource.<\/li>\n<\/ul>\n<h5>Redirects<\/h5>\n<ul>\n<li><strong>Non-duplicated HTTP and HTTPS:<\/strong> An SSL certificate verifies that a page is official. When installed, the site URL changes from HTTP to HTTPS, and it is necessary to make sure the installation has been done correctly.<\/li>\n<li><strong>www and non-www versions:<\/strong> It is necessary to establish whether our website will be hosted on the domain with or without www, and to make an appropriate redirect to the preferred version without duplicating content.<\/li>\n<li><strong>301 and 302 redirects:<\/strong> If you change the URL of a page on your site; for example, if Mar\u00eda changed tiendademaria.com\/productos to tiendademaria.com\/productos-y-servicios, the first address must redirect to the new one to avoid losing visits and authority.<\/li>\n<li><strong>Pages with rel=\u201ccanonical\u201d:<\/strong> If Mar\u00eda\u2019s site has an <em>ecommerce<\/em> with options to filter by price, best sellers, etc., this tag should indicate which page is the original to prevent search engines from identifying it as duplicate content.<\/li>\n<\/ul>\n<h5>On-page SEO: Tagging pages and images<\/h5>\n<p><strong>Titles:<\/strong> The title is the name of your content. Ideally, it should be attractive, descriptive, contain a <em>keyword<\/em>, and have a specific length.<\/p>\n<p><strong>Meta descriptions:<\/strong> This is a tag that provides a brief summary of what each page contains. It is only visible in search engine results.<\/p>\n<p><strong>ALT text in images:<\/strong> Although we cannot see this tag, images should contain ALT text, which is what appears if a person\u2019s internet connection is slow and images do not load. This tag is also added for accessibility reasons. With it, visually impaired people visiting your site can understand what your image is about through an audio tool.<\/p>\n<h4>3. On-page SEO report<\/h4>\n<p>An on-page SEO report may include the changes made to a site and what was achieved by making them; for example, how the site appears in search engines in terms of titles, meta descriptions, and the other aspects mentioned above.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section icon=&#8221;&#8221; title=&#8221;2. MAINTENANCE&#8221; tab_id=&#8221;mantenimiento&#8221;][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n<h3>Methodology for SEO maintenance<\/h3>\n<p>Our methodology for off-page SEO is divided into the following steps:<\/p>\n<h4>1. Creating a blog on the website<\/h4>\n<p>Having a blog helps you communicate with your potential clients. It is a very subtle and non-invasive form of advertising that provides them with useful information and keeps you in their minds for when they decide to buy something related to your business activity.<\/p>\n<h4>2. Research of relevant <em>keywords<\/em><\/h4>\n<p>Before writing content for your blog, it is important to conduct <em>keyword<\/em> research. This will help you understand how users are searching the web for information related to your activities. A <em>keyword<\/em> study will help you determine:<\/p>\n<ul>\n<li><strong>Ranking difficulty:<\/strong> Some words are more competitive than others, which makes them harder to rank for. By understanding the difficulty, you can choose the terms for which it is more feasible to appear.<\/li>\n<li><strong>Long-tail keywords:<\/strong> Longer terms or keywords that are easier to rank for. For example, instead of trying to rank for \u201cflower shop,\u201d Mar\u00eda may decide to target \u201cflower shops in Mexico City with home delivery.\u201d<\/li>\n<li><strong>Related questions:<\/strong> Today, many users use search engines like an oracle, so you can use questions as subheadings in your content.<\/li>\n<\/ul>\n<h4>3. Writing and uploading optimized content<\/h4>\n<p>Once your intentions and the words you want to rank for are clear, the next part of the process is to <a href=\"https:\/\/www.letraslaetas.com\/inbound-marketing\/la-clave-buen-marketing-contenidos\/\" target=\"_blank\" rel=\"noopener noreferrer\">write optimized articles<\/a> and upload them to your site with the corresponding SEO parameters and tags.<\/p>\n<h4>4. Link-building strategy<\/h4>\n<p>Once those articles are on your site, they need to be set in motion through different social networks, internet forums, and other channels so more people can see and share them. It is also important to look for other websites that discuss topics related to your activity and get them to link to your page.<\/p>\n<h4>5. Off-page SEO report<\/h4>\n<p>Finally, unlike on-page SEO, you can measure the results of your content strategy quarterly by reviewing which positions you have gained in search engines. For example, in Mar\u00eda\u2019s case: \u201cfloral arrangements for weddings\u201d ranking 1st on Google, \u201cflowers for quincea\u00f1eras\u201d ranking 3rd on Google, etc.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_tabs][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1754170444190{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #f3f3f3 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1433728886649{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row_inner content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1639713416901{margin-top: -50px !important;}&#8221; el_class=&#8221;faq-margin&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<p class=\"biggest opacity\" style=\"text-align: center;\">FAQ<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]Having a digital presence is essential for any type of industry. <strong>Organic search engine positioning<\/strong> ensures that our company appears on the first page of search engines and increases the chances of gaining new clients.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_tta_accordion gap=&#8221;5&#8243; active_section=&#8221;9000&#8243; collapsible_all=&#8221;true&#8221; el_class=&#8221;acordeon&#8221;][vc_tta_section icon=&#8221;&#8221; title=&#8221;<\/p>\n<h2>What is SEO?<\/h2>\n<p>&#8221; tab_id=&#8221;que-es&#8221;][vc_column_text]<strong>Organic search engine positioning<\/strong>, also called <em><strong>Search Engine Optimization<\/strong><\/em> or <strong>SEO<\/strong>, consists of a series of techniques to make a web page appear in the top positions on search engines such as Google, Yahoo, or Bing, and even on other platforms such as YouTube, without paying for ads.<\/p>\n<p>Together with <em><strong>Search Engine Advertising<\/strong><\/em> or <strong>SEA<\/strong>, it is part of what is known as search engine marketing or <em><strong>Search Engine Marketing<\/strong><\/em> (<strong>SEM<\/strong>). SEO, unlike SEA, is based on digital content to <strong>rank organically<\/strong>, meaning appearing in search engines without the need to pay for ads. By content, we mean any text, such as blog posts; images, such as photos, infographics, gifs, etc.; video; or audio, such as podcasts, that internet users find through the web. To learn more about the <a href=\"https:\/\/www.letraslaetas.com\/cual-es-la-diferencia-entre-seo-sem-y-sea\/\">difference between SEO, SEM, and SEA<\/a>, click on the image.<\/p>\n<figure id=\"attachment_1234\" aria-describedby=\"caption-attachment-1234\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.letraslaetas.com\/cual-es-la-diferencia-entre-seo-sem-y-sea\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1234 size-full\" src=\"https:\/\/www.letraslaetas.com\/wp-content\/uploads\/2021\/01\/seo-sem-sea.jpeg\" alt=\"differences between SEO, SEM, and SEA\" width=\"750\" height=\"386\" srcset=\"https:\/\/letraslaetas.com\/wp-content\/uploads\/2021\/01\/seo-sem-sea.jpeg 750w, https:\/\/letraslaetas.com\/wp-content\/uploads\/2021\/01\/seo-sem-sea-600x309.jpeg 600w, https:\/\/letraslaetas.com\/wp-content\/uploads\/2021\/01\/seo-sem-sea-300x154.jpeg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><figcaption id=\"caption-attachment-1234\" class=\"wp-caption-text\">Different types of search engine positioning.<\/figcaption><\/figure>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section icon=&#8221;&#8221; title=&#8221;<\/p>\n<h2>What is SEO for?<\/h2>\n<p>&#8221; tab_id=&#8221;para-que-sirve&#8221;][vc_column_text]Let\u2019s say, for example, that Mar\u00eda sells flowers and has a shop in the Condesa neighborhood. She created a website through which she displays her catalog of products and services such as \u201cfloral arrangements for weddings,\u201d \u201ccenterpieces for quincea\u00f1eras,\u201d and so on.<\/p>\n<p>SEO is responsible for the following:<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/letraslaetas.com\/busqueda-web.gif\" alt=\"web search\" width=\"555\" height=\"442\" \/><\/p>\n<ol>\n<li><strong>Technical aspects.<\/strong> Ensuring that Mar\u00eda\u2019s website is built in a way that search engines can understand its structure and content.<\/li>\n<li><strong>Relevant content.<\/strong> Ensuring that the content Mar\u00eda publishes on her page is valuable to her audience and is written using the terms people use to search for her services.<\/li>\n<li><strong>Directory listings.<\/strong> Ensuring that Mar\u00eda\u2019s flower shop appears in the most common directories and those specific to her industry and location; in this case, for example, on Google, event planning directories, wedding directories, party venue directories, etc.<\/li>\n<li><strong>Traffic sources:<\/strong> Ensuring that people reach Mar\u00eda\u2019s content not only through search engines, but also because:<br \/>\n&#8211; She was recommended on an internet forum<br \/>\n&#8211; They saw her on one of her social networks<br \/>\n&#8211; She was mentioned on another website about weddings or a topic relevant to her potential client<\/li>\n<\/ol>\n<p>In this way, when a person located in the city where Mar\u00eda\u2019s shop is located searches Google for a <strong>term related to her services<\/strong>, they will reach her website. As Mar\u00eda\u2019s site becomes better optimized, it will gain <strong>domain and page authority<\/strong>, and the search engine will consider it more relevant.[\/vc_column_text][\/vc_tta_section][vc_tta_section icon=&#8221;&#8221; title=&#8221;<\/p>\n<h2>When is it worth hiring SEO services?<\/h2>\n<p>&#8221; tab_id=&#8221;cuando-contratar&#8221;][vc_row_inner][vc_column_inner][vc_column_text]<strong>SEO<\/strong> is a <strong>marketing strategy<\/strong> for anyone who has a website and wants a specific audience to reach it when searching for specific terms. It is useful for:<\/p>\n<ul>\n<li>Businesses that operate online, such as <em>ecommerce<\/em>, or that display their catalog of products or services <em>online<\/em>.<\/li>\n<li>Companies that want to reduce their advertising costs on Google, or <a href=\"https:\/\/www.letraslaetas.com\/marketing-contenidos\/diferencia-entre-seo-sem\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEA, <em>Search Engine Advertising<\/em><\/a>.<\/li>\n<li>Digital magazines that want their content to have good visibility in search engines.<\/li>\n<li>People with a project showcased on digital platforms: personal websites, work portfolios, among others.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section icon=&#8221;&#8221; title=&#8221;<\/p>\n<h2>How much do SEO services cost?<\/h2>\n<p>&#8221; tab_id=&#8221;cuanto-cuesta&#8221;][vc_column_text]Prices may vary depending on each project\u2019s needs. An SEO quote can be prepared:<\/p>\n<ul>\n<li><strong>By number of pages:<\/strong> The more pages to optimize, the higher the price. Optimizing a 10-page website is not the same as optimizing one with 1,600 pages.<\/li>\n<li><strong>By number of terms and ranking difficulty:<\/strong> For example, if you want to appear for all the terms related to your products and services, it is necessary to study which ones would be most convenient and feasible to rank for, because, as we have seen, some keywords are more competitive than others.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1642791841478{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; el_id=&#8221;blog&#8221;][vc_column][vc_column_text]<\/p>\n<p style=\"font-family: Oswald; text-transform: uppercase; color: black; letter-spacing: 2px; font-size: 1.8em; text-align: center;\">YOU MAY ALSO BE INTERESTED IN&#8230;<\/p>\n<p class=\"bigger center\">A selection of articles from our blog.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_basic_grid post_type=&#8221;post&#8221; max_items=&#8221;3&#8243; orderby=&#8221;rand&#8221; item=&#8221;masonryGrid_FadeIn&#8221; grid_id=&#8221;vc_gid:1777937058308-9e5c214e-a65e-10&#8243; taxonomies=&#8221;31&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1754170510281{padding-top: 20px !important;padding-bottom: 60px !important;}&#8221; el_id=&#8221;contacto&#8221;][vc_column][vc_column_text css_animation=&#8221;slideInDown&#8221; el_class=&#8221;form-title&#8221;]Shall we get started?[\/vc_column_text][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1676056438458{margin-top: -15px !important;}&#8221; el_class=&#8221;bigger center&#8221;]Is your company looking for a content marketing solution?<br \/>\nWe are ready to bring your ideas to life. Let\u2019s talk about it![\/vc_column_text][vc_empty_space height=&#8221;12px&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;form-margin&#8221;]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f11675-o1\" lang=\"es-ES\" dir=\"ltr\" data-wpcf7-id=\"11675\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/3285#wpcf7-f11675-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"11675\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f11675-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div style=\"margin-bottom:-3px;\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"textarea-571\"><textarea cols=\"40\" rows=\"2\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Tell us about your editorial project and the challenges you&#039;re facing\" name=\"textarea-571\"><\/textarea><\/span>\n\t<\/p>\n<\/div>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"select-278\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"select-278\"><option value=\"\">Select what you&#039;re looking for<\/option><option value=\"Marketing solutions\">Marketing solutions<\/option><option value=\"Editorial public relations\">Editorial public relations<\/option><option value=\"Book publishing\">Book publishing<\/option><option value=\"Ebook and print book course\">Ebook and print book course<\/option><option value=\"SEO course\">SEO course<\/option><option value=\"Corporate blogging course\">Corporate blogging course<\/option><option value=\"Something else...\">Something else...<\/option><\/select><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your email\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"tel-61\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone\" value=\"\" type=\"tel\" name=\"tel-61\" \/><\/span>\n<\/p>\n<p><span class=\"aviso smaller\"><br \/>\nWe will review your project and get back to you with a personalized strategy. By submitting this form, you agree to our<br \/>\n<a target=\"_blank\" href=\"https:\/\/www.letraslaetas.com\/aviso-de-privacidad\/\">Privacy Policy<\/a>.<br \/>\n<\/span>\n<\/p>\n\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Get your strategy\" \/>\n<\/p><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"117\"\/><script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1618427935406{margin-bottom: -120px !important;padding-top: 80px !important;padding-bottom: 80px !important;background-color: #ebebeb !important;}&#8221; el_class=&#8221;bg&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<p style=\"letter-spacing: 2px; line-height: 1.5em; text-transform: uppercase; font-family: Oswald; font-size: 2em;\">Do you want to do it yourself?<\/p>\n<p style=\"font-size: 1.3em;\">At Letras Laetas, we teach an SEO course for companies that want to train their staff, as well as for entrepreneurs.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_raw_html]JTNDZGl2JTIwc3R5bGUlM0QlMjJ0ZXh0LWFsaWduJTNBY2VudGVyJTNCJTIyJTNFJTNDYSUyMGhyZWYlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy5sZXRyYXNsYWV0YXMuY29tJTJGY3Vyc28tc2VvJTJGJTIyJTNFJTNDYnV0dG9uJTIwY2xhc3MlM0QlMjJidG5jdXN0b20lMjIlM0VTRU8lMjBDT1VSU0UlM0MlMkZidXR0b24lM0UlM0MlMkZhJTNFJTNDJTJGZGl2JTNF[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1655775664873{background-color: #f8f8f8 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_row_inner content_placement=&#8221;middle&#8221; el_class=&#8221;custom-margin&#8221;][vc_column_inner][vc_column_text css=&#8221;&#8221;] SEO for Books and Authors [\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;bigger&#8221;]SEO for books and authors improves the visibility of editorial projects in search engines such as Google, positioning books, authors, and content to reach interested readers sustainably.[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_raw_html css=&#8221;&#8221;]JTNDYSUyMGhyZWYlM0QlMjIlMjNjb250YWN0byUyMiUzRSUzQ2J1dHRvbiUyMGNsYXNzJTNEJTIyYnRuY3VzdG9tJTIyJTNFTU9SRSUyMElORk9STUFUSU9OJTNDJTJGYnV0dG9uJTNFJTNDJTJGYSUzRSUwQQ==[\/vc_raw_html][vc_empty_space height=&#8221;10px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1767065537817{margin-top: -50px !important;margin-bottom: -20px !important;}&#8221;][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;] How &#8230; <a title=\"Search Engine Optimization\" class=\"read-more\" href=\"https:\/\/letraslaetas.com\/en\/editorial-marketing\/seo\/\" aria-label=\"Read more about Search Engine Optimization\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":11136,"parent":10618,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3285","page","type-page","status-publish","has-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Search Engine Optimization | Letras Laetas<\/title>\n<meta name=\"description\" content=\"Get to know our Search Engine Optimization services, we take you to the top of the search results in Google, Amazon among others.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/letraslaetas.com\/en\/editorial-marketing\/seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Engine Optimization | Letras Laetas\" \/>\n<meta property=\"og:description\" content=\"Get to know our Search Engine Optimization services, we take you to the top of the search results in Google, Amazon among others.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/letraslaetas.com\/en\/editorial-marketing\/seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Letras Laetas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LetrasLaetas\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-04T23:24:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/letraslaetas.com\/wp-content\/uploads\/2025\/12\/seo-libros-autores-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Letras_Laetas\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/letraslaetas.com\\\/en\\\/editorial-marketing\\\/seo\\\/\",\"url\":\"https:\\\/\\\/letraslaetas.com\\\/en\\\/editorial-marketing\\\/seo\\\/\",\"name\":\"Search Engine Optimization | Letras Laetas\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/letraslaetas.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/letraslaetas.com\\\/en\\\/editorial-marketing\\\/seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/letraslaetas.com\\\/en\\\/editorial-marketing\\\/seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/letraslaetas.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/seo-libros-autores-scaled.jpg\",\"datePublished\":\"2020-08-23T17:39:02+00:00\",\"dateModified\":\"2026-05-04T23:24:33+00:00\",\"description\":\"Get to know our Search Engine Optimization services, we take you to the top of the search results in Google, Amazon among others.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/letraslaetas.com\\\/en\\\/editorial-marketing\\\/seo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/letraslaetas.com\\\/en\\\/editorial-marketing\\\/seo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/letraslaetas.com\\\/en\\\/editorial-marketing\\\/seo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/letraslaetas.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/seo-libros-autores-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/letraslaetas.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/seo-libros-autores-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"seo para libros y autores\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/letraslaetas.com\\\/en\\\/editorial-marketing\\\/seo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/letraslaetas.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Editorial Marketing\",\"item\":\"https:\\\/\\\/letraslaetas.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Search Engine Optimization\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/letraslaetas.com\\\/#website\",\"url\":\"https:\\\/\\\/letraslaetas.com\\\/\",\"name\":\"Letras Laetas\",\"description\":\"Agencia de contenidos digitales y servicios editoriales\",\"publisher\":{\"@id\":\"https:\\\/\\\/letraslaetas.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/letraslaetas.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/letraslaetas.com\\\/#organization\",\"name\":\"Letras Laetas\",\"url\":\"https:\\\/\\\/letraslaetas.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/letraslaetas.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/letraslaetas.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/letras-laetas-logotipo.png\",\"contentUrl\":\"https:\\\/\\\/letraslaetas.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/letras-laetas-logotipo.png\",\"width\":400,\"height\":150,\"caption\":\"Letras Laetas\"},\"image\":{\"@id\":\"https:\\\/\\\/letraslaetas.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/LetrasLaetas\",\"https:\\\/\\\/x.com\\\/Letras_Laetas\",\"https:\\\/\\\/www.instagram.com\\\/laetas.agency\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGp-NUVJnabAKqMq1rgWwTQ\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Search Engine Optimization | Letras Laetas","description":"Get to know our Search Engine Optimization services, we take you to the top of the search results in Google, Amazon among others.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/letraslaetas.com\/en\/editorial-marketing\/seo\/","og_locale":"en_US","og_type":"article","og_title":"Search Engine Optimization | Letras Laetas","og_description":"Get to know our Search Engine Optimization services, we take you to the top of the search results in Google, Amazon among others.","og_url":"https:\/\/letraslaetas.com\/en\/editorial-marketing\/seo\/","og_site_name":"Letras Laetas","article_publisher":"https:\/\/www.facebook.com\/LetrasLaetas","article_modified_time":"2026-05-04T23:24:33+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/letraslaetas.com\/wp-content\/uploads\/2025\/12\/seo-libros-autores-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@Letras_Laetas","twitter_misc":{"Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/letraslaetas.com\/en\/editorial-marketing\/seo\/","url":"https:\/\/letraslaetas.com\/en\/editorial-marketing\/seo\/","name":"Search Engine Optimization | Letras Laetas","isPartOf":{"@id":"https:\/\/letraslaetas.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/letraslaetas.com\/en\/editorial-marketing\/seo\/#primaryimage"},"image":{"@id":"https:\/\/letraslaetas.com\/en\/editorial-marketing\/seo\/#primaryimage"},"thumbnailUrl":"https:\/\/letraslaetas.com\/wp-content\/uploads\/2025\/12\/seo-libros-autores-scaled.jpg","datePublished":"2020-08-23T17:39:02+00:00","dateModified":"2026-05-04T23:24:33+00:00","description":"Get to know our Search Engine Optimization services, we take you to the top of the search results in Google, Amazon among others.","breadcrumb":{"@id":"https:\/\/letraslaetas.com\/en\/editorial-marketing\/seo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/letraslaetas.com\/en\/editorial-marketing\/seo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/letraslaetas.com\/en\/editorial-marketing\/seo\/#primaryimage","url":"https:\/\/letraslaetas.com\/wp-content\/uploads\/2025\/12\/seo-libros-autores-scaled.jpg","contentUrl":"https:\/\/letraslaetas.com\/wp-content\/uploads\/2025\/12\/seo-libros-autores-scaled.jpg","width":2560,"height":1707,"caption":"seo para libros y autores"},{"@type":"BreadcrumbList","@id":"https:\/\/letraslaetas.com\/en\/editorial-marketing\/seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/letraslaetas.com\/en\/"},{"@type":"ListItem","position":2,"name":"Editorial Marketing","item":"https:\/\/letraslaetas.com\/en\/"},{"@type":"ListItem","position":3,"name":"Search Engine Optimization"}]},{"@type":"WebSite","@id":"https:\/\/letraslaetas.com\/#website","url":"https:\/\/letraslaetas.com\/","name":"Letras Laetas","description":"Agencia de contenidos digitales y servicios editoriales","publisher":{"@id":"https:\/\/letraslaetas.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/letraslaetas.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/letraslaetas.com\/#organization","name":"Letras Laetas","url":"https:\/\/letraslaetas.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/letraslaetas.com\/#\/schema\/logo\/image\/","url":"https:\/\/letraslaetas.com\/wp-content\/uploads\/2025\/07\/letras-laetas-logotipo.png","contentUrl":"https:\/\/letraslaetas.com\/wp-content\/uploads\/2025\/07\/letras-laetas-logotipo.png","width":400,"height":150,"caption":"Letras Laetas"},"image":{"@id":"https:\/\/letraslaetas.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/LetrasLaetas","https:\/\/x.com\/Letras_Laetas","https:\/\/www.instagram.com\/laetas.agency\/","https:\/\/www.youtube.com\/channel\/UCGp-NUVJnabAKqMq1rgWwTQ"]}]}},"_links":{"self":[{"href":"https:\/\/letraslaetas.com\/en\/wp-json\/wp\/v2\/pages\/3285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/letraslaetas.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/letraslaetas.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/letraslaetas.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/letraslaetas.com\/en\/wp-json\/wp\/v2\/comments?post=3285"}],"version-history":[{"count":28,"href":"https:\/\/letraslaetas.com\/en\/wp-json\/wp\/v2\/pages\/3285\/revisions"}],"predecessor-version":[{"id":11756,"href":"https:\/\/letraslaetas.com\/en\/wp-json\/wp\/v2\/pages\/3285\/revisions\/11756"}],"up":[{"embeddable":true,"href":"https:\/\/letraslaetas.com\/en\/wp-json\/wp\/v2\/pages\/10618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/letraslaetas.com\/en\/wp-json\/wp\/v2\/media\/11136"}],"wp:attachment":[{"href":"https:\/\/letraslaetas.com\/en\/wp-json\/wp\/v2\/media?parent=3285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}