Web Positioning archivos

What’s the difference between SEO, SEM, and SEA?

2 de July de 202317 de March de 2023 by Paulina de la Vega

Many clients ask me how to appear at the top of search engines when a user makes a query related to their products or services; for this there are two complementary methods, one faster than the other: Search Engine Advertising (SEA) and Search Engine Optimization (SEO). Both SEO and SEA are part of what is known as Search Engine Marketing (SEM). In this post I tell you what their main differences are.

Search engines: what are they and how do they work?

2 de July de 202316 de March de 2023 by Paulina de la Vega

Making queries in search engines is a daily task to find products, services and even answers to all kinds of questions. They are used as if they were a kind of oracle with the solutions for the problems of every day. One of the most popular search engines is undoubtedly Google, however there are many more ... Read more

Types of keywords that exist in SEO

31 de July de 20231 de January de 2022 by Paulina de la Vega

Web positioning, also known as Search Engine Optimization (SEO) consists of a series of techniques to improve the visibility of content in web search engines. One of its objectives is to ensure that when Internet users make a query, they reach our destination page. To do this, they determine which are these relevant terms with ... Read more