A content marketing strategy is about understanding exactly what your customers need to know and delivering it to them in a relevant and compelling way, with the goal of attracting them to your company.
To be successful, you don’t have to bombard with promotional content but rather with data that is useful and relevant to users. Here we share some tips about how to do it.
Act strategically
Before publishing anything, think about what channels or media your potential customers use and where you can find them. Think about the type of language and the most appropriate formats to let them know about your offer. The media can be your own (your website, your social networks), paid (banners in magazines, pay per click, among others) or earned (for example, a blogger), when users recommend your content because it has been of value to them.
Tells a story
It is much easier to capture the information of your audience when you tell them a story, that will inspire your audience by touching their emotions and make your brand more memorable.
Be original
There is a lot of content on the web, if we really want to impact our audience in our content marketing strategy, we must generate articles, infographics and impressive designs that are easily remembered and that, due to their relevance, users can share with their contacts.
Take care of readability
Avoid all kinds of technicalities and remember that it is better to take care of quality than quantity. Don’t use a single line that isn’t necessary. Do not place items that are not important. Be neat and impeccable, write or design knowing that your readers are intelligent but in such a way that even someone inexperienced in the subject you are dealing with can understand you perfectly.
Provides value
It will be much easier to capture the attention of your audience and keep them interested if you give them something that is valuable. Examples of things you can offer are e-books, preparing a report on a relevant topic for your area that users can download, writing a newsletter, integrating multimedia content on your website, setting up a blog, among many others. In exchange, you can ask them for their emails to integrate them into your database of potential clients.
Share on social networks
Sharing content through social networks increases its visibility and increases the chances of success of your content marketing strategy, in addition to increasing the commitment and loyalty of your customers with your brand or company.
Be constant
Once you identify the topics your audience is interested in and know which channels you will communicate through, create a schedule of posts you will make and stick to it. Preferably, do not repeat the same content on all social networks, since each one of them has its logic and formats.
Optimize your campaigns
Measure the impact of your strategy and perfect it month after month. There are analytics tools that allow you to know:
- the most visited pages of your website,
- how much time users spend on them,
- the transactions they make
- comparison of metrics with previous temporalities.
Use this information to make continuous improvement in your strategy.
In summary…
Before publishing content, think about your audience and how you can provide value. Make each piece of content fulfill a specific purpose. Once you implement the strategy, use analytics tools to optimize it.
Sometimes it can be overwhelming to think about what to post on your social networks or on your blog, so if you want to outsource these activities, Don’t hesitate to contact us!.
