Course detail
The program has six modules that can be taught as a workshop, lasting six sessions. It can also be taught in the express course modality, in a single session.
Modalities:
- Workshop, simultaneous face-to-face or online, once a week
- Course, simultaneous face-to-face or online, one day
Duration:
- Workshop: 6 sessions of 1.5 hours
- Course: 1 session of 6.5 hours, with a 30-minute break
Level:
Intermediate, requires some knowledge
Price:
- 500 USD per participant
Syllabus
• What is SEO
• SEO On Page and SEO Off Page
• SEO KPIs
• Strategy and methodology
• Business thinking
• Tools to analyze the market
• Analysis of the project infrastructure
• DNS / Domain name / Hosting
• Server / IP Address
• HTML / CSS / JavaScript / PHP
• Front End and Back End
• Content managers
• WordPress
• Popular plugins
• Types of content
• Keywords and copywriting for SEO
• Link building
• Types of links (dofollow, nofollow)
• Domain Authority / Page Authority
• White Hat link building vs Black Hat link building
• Google Search Console
• Google My Business
• Google Analytics
• Keyword Planner de Google
• SEO Powersuite
• Semrush
• Keywordtool
• Chat GPT y AIPRM
• General problems of the programming of the page and solutions
• Internal communication problems of the company or the association
• Problem solving and institutional restructuring:
management, design, programming, sales and marketing
• Corporate expectations and reality
About the workshop facilitator
Paulina de la Vega has a degree in Hispanic Language and Literatures from UNAM, she is currently pursuing a Master’s Degree in Marketing and Advertising . She has more than eight years of experience in the field of digital marketing. She specializes in SEO and content marketing.
About this course
In this SEO or Search Engine Optimization course you will learn the process of making content visible in search engines such as Google. Having an SEO strategy can help any industry to be easily found by your potential customers and increase your sales.
Objective
- Define the concepts and show some tools for web positioning, so that the student knows the scope of an SEO strategy and can implement or coordinate it.
To whom is it addressed
- Companies that want to train their staff
- Digital Marketing Professionals
- Entrepreneurs that want to position a web
- Entrepreneurs who wish to sell SEO services
- Web publishers with writers in charge
Deliverables
- Reference readings
- Brief for SEO
- Manual for SEO positioning strategies
- Template to make reports
Requirements
- Laptop
- Knowledge of collaborative work platforms in the cloud
- Skills in WordPress or any content manager
- HTML notions (desirable)
- A real case on which to work
FAQ
In this section we answer the most frequently asked questions about our SEO course. In case you have a question that is not on the following list, you can contact us and we will answer you within one business day.
We have two modalities: workshop and course. Both are imported simultaneously.
The workshop mode aims to work on a real project. The sessions are spaced a week apart so that the student can work on their project according to the topics covered in the program. Each session will solve questions about this project. Also, the workshop facilitator will be available via email to answer specific questions.
The express course modality is taught in a single day. Although you can also see a real case as an example, the duration does not allow you to work on the project as you would in a workshop. This modality lasts for a single day and has a 30-minute break.
We have both options. In the case of face-to-face courses, they can be taught at our facilities or at our client’s offices. For online courses, a link to connect to a video call is sent to the group.
Whether you take a face-to-face course or an online one, the sessions are taught simultaneously. The workshop facilitator is present, either in our offices or in the client’s offices; or, he is present in a video call simultaneously, while the student(s) are also connected. The simultaneity allows to solve doubts quickly, since the student can raise them at the moment of teaching the topic.
We are located in Mexico City, in the Florida neighborhood. Our facilities are accessible for people in wheelchairs. The workshops are given in a room with capacity for 20 people. We have a parking space for 10 cars, subject to availability on the day the session is held.
For an additional cost that is calculated according to the size of the group, we offer:
- Cafe service: Unlimited coffee or tea and cookies.
- Dining room service: Includes the stew of the day, natural fruit water and dessert.
Unlike most courses offered online, this one is simultaneous. Knowledge is public and can be found for free on the Internet, what cannot be consulted so easily is a person who resolves our doubts about specific problems.
Digital platforms experience changes in their algorithms daily, so courses that have already been previously recorded lose validity very quickly.
In this sense, we are different because we offer a simultaneous workshop or course that guarantees to resolve the particular concerns of our students, and we work from the first session on real cases.
We have special plans for companies and large groups.
