If we review the differences between printed and digital content, we will realize that the way we write has changed along with technology. In the digital field, in addition to making attractive titles, we also consider the criteria that search engines consider relevant to award their first places. In this post we tell you more about how to write content for SEO..
Write to be found on the web
One of my first experiences in terms of how to write content for SEO was when I had to correct a moving site that used the —now so condemned and previously so functional— keyword stuffing technique, which consisted of repeating a series of key words over and over again regardless of the fact that the text they offered to their readers did not make much sense. We had to rewrite all the pages of the website to correct these errors, creating content that was readable and more ad hoc to the SEO trends of the moment.
As Google and other search engines have updated their algorithms, more and more rewards have been placed on natural writing and the relevance of the information offered to users. Therefore, the best thing you can do if you want to write content for SEO, is to provide value to your readers and follow these parameters that we offer you as a suggestion.
1. Create original content
Google and other search engines can quickly detect copy-paste, so don’t do it if you want your site to rank high. It is better to generate, little by little, content that helps us create a specific audience. It is easy to connect with your target if you speak their language, if on your blog and social networks you share content that is of interest to them. Don’t sacrifice quality for quantity.
2. Make a keyword research
Without overusing keywords, you can use them to get ideas about the search trends of your users. You can help yourself with free tools like the Google Keyword Planner o Keyword Tool. On another occasion when I worked with a cosmetics company, we found that the language they used at the point of sale was radically different from how people made queries online. We correct their titles by changing, for example, ‘máscara de pestañas’ to ‘rímel’, that is, we use the words that users are already consulting online.
3. Use metadata
It sounds more complex than it is in reality. At this point I simply mean that you pay attention that your titles have the tag h1, subtitles h2, relevant words are marked in bold, that your images have an ALT text and that you remember to insert a meta description on your page. Correct loading of content can make a huge difference when positioning your site. If you are no longer familiar with the concept of metadata, we recommend reading this article on technical aspects of search engine optimization.
4. Take care of the extension
There is no defined extension, but it is true that the more value the content provides, the more likely it is to rank well. Therefore, make sure that your SEO texts have at least 400 words and if the post is too long, structure it with subtitles, lists or bullets that make it easier for your visitors to read, you can even put an internal index with links to each section, that help your reader quickly find what they are looking for.
5. Have good spelling
Perhaps this point seems obvious, but it is not so obvious. A correctly written text projects seriousness and gives confidence to Internet users to hire your services or buy your products. On one occasion I had a client who provided SEO consulting tell me that he deliberately made spelling mistakes to improve his positioning; This, besides being an aberration, is a lack of respect for the reader.
These are some tips for writing SEO content. Tell us in the comments what other techniques have worked for you and remember that you can contact us if you require consulting or text editing and writing services..
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