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Tools for SEO

5 de July de 2023 by Paulina de la Vega

There are many free and paid SEO tools.. These help us in the different stages of the SEO process, that is to say: they serve to audit a web page, find new keywords, monitor the positioning of a site in different search engines, understand where the traffic that the pages receive comes from, know what terms people … Read more

SEO and artificial intelligences such as ChatGPT

5 de July de 20234 de June de 2023 by Paulina de la Vega

SEO and artificial intelligences such as ChatGPT are changing the landscape of the Internet search market. Due to the popularization of these intelligences, doing SEO or Search Engine Optimization; of a website is now easier, because among other useful functions, we have powerful tools to create texts automatically. According to Statista, in 2023, the Internet search market is … Read more

Make an e-commerce vs sell on a marketplace

2 de July de 202317 de March de 2023 by Paulina de la Vega

The answer to this question is, do you have a budget to develop your own e-commerce? If so, then go ahead. otherwise, use the platforms that already exist and that give you the facility to create your store on them. Obviously, this has benefits and disadvantages that we will be pointing out throughout this post, ... Read more

6 tips for your website to convert users into customers

2 de July de 202317 de March de 2023 by Paulina de la Vega

Having an Internet presence is not enough, it is essential to have a website that really generates conversions and that Google and other engines appear when they search for you. When a user visits your site, it must be understandable and easy to use enough to execute the key action that you have marked within your marketing ... Read more

What’s the difference between SEO, SEM, and SEA?

2 de July de 202317 de March de 2023 by Paulina de la Vega

Many clients ask me how to appear at the top of search engines when a user makes a query related to their products or services; for this there are two complementary methods, one faster than the other: Search Engine Advertising (SEA) and Search Engine Optimization (SEO). Both SEO and SEA are part of what is known as Search Engine Marketing (SEM). In this post I tell you what their main differences are.

The art of making good presentations

21 de June de 20221 de June de 2022 by Paulina de la Vega

What if Martin Luther King Jr. had arrived with his audience in Washington, D.C.? and instead of saying ‘I have a dream’, he would have said ‘I have… a Power Point presentation’? – Jon Steel I am going to start this post by telling an anecdote. Once I saw an excellent presentation. It was 9 … Read more

Storytelling for content marketing

18 de June de 20222 de April de 2022 by Paulina de la Vega

storytelling para marketing de contenidos

In a universe full of information and content, storytelling helps brands connect with their audiences and communicate their offer in an entertaining way. A story can move us and lead to different actions, who has not cried with a romantic movie or has been angry because a series does not end as we wanted? When we ... Read more

What is strategic communication?

18 de June de 20225 de February de 2022 by Paulina de la Vega

Saying ‘strategy’ has become very common nowadays. We are talking about content marketing strategies, strategies for social networks, strategies for web positioning, etc. The abuse in the use of this word has caused it to be downplayed. It is currently used as a synonym for tactics, planning, among other terms, which would be more appropriate … Read more

Your content strategy in a Kipling poem

21 de August de 20235 de November de 2020 by Paulina de la Vega

Do you want to know what elephants have to do with your content strategy? In this post we tell you with a story (or if you prefer to skip the story and get to the heart of the matter, click here). Rudyard Kipling (1865-1936) was an English poet, author of The Jungle Book, a book ... Read more

How to write content for SEO?

20 de December de 202320 de August de 2020 by Paulina de la Vega

If we review the differences between printed and digital content, we will realize that the way we write has changed along with technology. In the digital field, in addition to making attractive titles, we also consider the criteria that search engines consider relevant to award their first places. In this post we tell you more ... Read more