Content marketing

A content marketing strategy is about understanding exactly what your customers need to know and delivering it to them in a relevant and compelling way, with the goal of attracting them to your company. To be successful, you don't have to bombard with promotional content but rather with data that is useful and relevant to ... Read more

In an article published by Harvard University, teacher and marketer Raymond Corey addresses the five elements of a marketing strategy. To know: Product and market selection. It refers to what we commonly call segmentation, targeting and positioning. Price fixing. The price is what the customer is willing to pay for a good, product or service. ... Read more

Surely you have heard the phrase "it's pure marketing" referring to the fact that a product is not of quality even though it is being advertised. Contrary to popular belief, marketing and advertising are two different things. Marketing is not focused exclusively on sales, and what people mean by those types of phrases is "false ... Read more

Michael Porter is an American academic known for his economic theories. Specifically, for being the author of a famous article published in the Harvard Business Review: “The five competitive forces that shape strategy.” This article maintains that there are five key elements to analyze a business sector, for example, the tourism sector, the entertainment sector, ... Read more

To understand The Black Swan let's start with an imagination exercise. What would happen if one day, walking down the street, you came face to face with a pink elephant? The impact it would have on you would make you wonder if you are perceiving correctly and surely your previous conception of the world would ... Read more

A content marketing plan helps companies with various issues, among others, to build a strong brand on the Internet, attract users through stories and speeches, increase conversions, and also build customer loyalty. Depending on the stage of the Customer Journey (CJ) we can use different types of content to guide the customer during their journey. ... Read more

Adequate communication in the channels of your company, such as social networks, blogs, among others, is essential for Internet users to know about your offer. A good strategy will help you differentiate yourself from the competition and without a doubt, if you came to this post it is because you have wondered how to make ... Read more

One of the criteria that search engines consider to show you in their first positions is the number of mentions and the quality of links that point to your content. Although other factors such as content per se influence SEO, in a highly competitive environment, in the jungle of the web, it is not enough … Read more

Marketing 4.0 is a book by Philip Kotler co-authored with Hermawan Kartajaya and Iwan Setiawan. This work coins the concept of this new type of marketing, which is a combination of traditional marketing (which focuses on customer interaction) and digital (which focuses on driving action and promotion). Characteristics of marketing 4.0 Marketing to the n: … Read more