Search Engine Optimization

What does an SEO specialist do?

19 de July de 2023 by Paulina de la Vega

A specialist in SEO (Search Engine Optimization) or specialist in web positioning is in charge of designing strategies to increase the organic visibility of one or several websites, monitor the keywords that you have positioned and make reports with recommendations to continue growing traffic to the site. In this entry we will talk about: SEO Area ... Read more

SEO and AI as ChatGPT

25 de March de 20254 de June de 2023 by Paulina de la Vega

SEO and artificial intelligences such as ChatGPT are changing the landscape of the Internet search market. Due to the popularization of these intelligences, doing SEO or Search Engine Optimization; of a website is now easier, because among other useful functions, we have powerful tools to create texts automatically. According to Statista, in 2023, the Internet search market is … Read more

What’s the difference between SEO, SEM, and SEA?

2 de July de 202317 de March de 2023 by Paulina de la Vega

Many clients ask me how to appear at the top of search engines when a user makes a query related to their products or services; for this there are two complementary methods, one faster than the other: Search Engine Advertising (SEA) and Search Engine Optimization (SEO). Both SEO and SEA are part of what is known as Search Engine Marketing (SEM). In this post I tell you what their main differences are.

Search engines: what are they and how do they work?

2 de July de 202316 de March de 2023 by Paulina de la Vega

Making queries in search engines is a daily task to find products, services and even answers to all kinds of questions. They are used as if they were a kind of oracle with the solutions for the problems of every day. One of the most popular search engines is undoubtedly Google, however there are many more ... Read more

Choose the best web hosting according to your project

5 de October de 202210 de August de 2022 by Paulina de la Vega

When working on the web it is necessary to store information on servers that allow us to easily retrieve it through, for example, web browsers and search engines. In this post we will focus on how to choose the best web hosting according to your project. For this, it will be necessary to define some ... Read more

SEO reports: What to inform and how to make them?

18 de June de 202211 de March de 2022 by Paulina de la Vega

More and more companies have realized the importance of web positioning and being correctly indexed in the internet search engines, so that current and potential customers find your offer on the web. Therefore, professionals of many fields needs to learn about web positioning or Search Engine Optimization. One of the most frequent doubts in this … Read more

Types of keywords that exist in SEO

31 de July de 20231 de January de 2022 by Paulina de la Vega

Web positioning, also known as Search Engine Optimization (SEO) consists of a series of techniques to improve the visibility of content in web search engines. One of its objectives is to ensure that when Internet users make a query, they reach our destination page. To do this, they determine which are these relevant terms with ... Read more

Web accessibility: What it is and how to achieve it

18 de June de 20221 de October de 2021 by Paulina de la Vega

Has it happened to you that you enter a website and the font is too small? Are there backgrounds that do not allow you to read easily? Annoying pop-ups blocking important parts of the site? When we talk about web accessibility, we refer to issues that make it easier for the contents of a website … Read more

How to write content for SEO?

20 de December de 202320 de August de 2020 by Paulina de la Vega

If we review the differences between printed and digital content, we will realize that the way we write has changed along with technology. In the digital field, in addition to making attractive titles, we also consider the criteria that search engines consider relevant to award their first places. In this post we tell you more ... Read more