Every day we use tools such as search engines to find information, we talk to artificial intelligences like Siri, Alexa or Google Home that serve as personal assistants; we use automatic translation systems to understand other languages; less frequently, we know of other applications such as those that perform automatic summarization of a document. Behind … Read more
In the field of marketing, it is very common to find loans from English. Words such as brief, buyer persona, focus group, customer journey, awareness, engagement, influencers, are used daily. Its use is due to the fact that knowledge of this discipline is generated in English for the most part. It is not easy to find … Read more
Contrary to what might be thought without much historical context, spelling is not something static and immovable.. Language is a living entity, constantly changing. New realities, such as the Internet, have generated the need to use words that effectively designate what we experience day by day. And in addition to the new words or neologisms, … Read more
