Content marketing | Page 3 of 3

What is strategic communication?

18 de June de 20225 de February de 2022 by Paulina de la Vega

Saying ‘strategy’ has become very common nowadays. We are talking about content marketing strategies, strategies for social networks, strategies for web positioning, etc. The abuse in the use of this word has caused it to be downplayed. It is currently used as a synonym for tactics, planning, among other terms, which would be more appropriate … Read more

Your content strategy in a Kipling poem

21 de August de 20235 de November de 2020 by Paulina de la Vega

Do you want to know what elephants have to do with your content strategy? In this post we tell you with a story (or if you prefer to skip the story and get to the heart of the matter, click here). Rudyard Kipling (1865-1936) was an English poet, author of The Jungle Book, a book ... Read more

How to write content for SEO?

20 de December de 202320 de August de 2020 by Paulina de la Vega

If we review the differences between printed and digital content, we will realize that the way we write has changed along with technology. In the digital field, in addition to making attractive titles, we also consider the criteria that search engines consider relevant to award their first places. In this post we tell you more ... Read more