What is marketing 4.0?

qué es el marketing 4.0

Marketing 4.0 is a book by Philip Kotler co-authored with Hermawan Kartajaya and Iwan Setiawan. This work coins the concept of this new type of marketing, which is a combination of traditional marketing (which focuses on customer interaction) and digital (which focuses on driving action and promotion). Characteristics of marketing 4.0 Marketing to the n: … Read more

SEO Tools

herramientas para seo

There are many free and paid SEO tools.. These help us in the different stages of the SEO process, that is to say: they serve to audit a web page, find new keywords, monitor the positioning of a site in different search engines, understand where the traffic that the pages receive comes from, know what terms people … Read more

SEO and AI as ChatGPT

SEO e Inteligencia Artificial

SEO and artificial intelligences such as ChatGPT are changing the landscape of the Internet search market. Due to the popularization of these intelligences, doing SEO or Search Engine Optimization; of a website is now easier, because among other useful functions, we have powerful tools to create texts automatically. According to Statista, in 2023, the Internet search market is … Read more

Letras Laetas: The digital publisher that invites you to self-publish books

Paulina de la Vega
We share the interview that Roberto Ponce conducted with us for Proceso Magazine number 2417. The narrator Paulina de la Vega, 34, chose to adapt to the times and created her company focused on the new world of digital content. There, this entrepreneur published her first book of five stories: Espelustrófico, which she will present on ... Read more

6 tips for your website to convert users into customers

conversiones sitio web
Having an Internet presence is not enough, it is essential to have a website that really generates conversions and that Google and other engines appear when they search for you. When a user visits your site, it must be understandable and easy to use enough to execute the key action that you have marked within your marketing ... Read more

What’s the difference between SEO, SEM, and SEA?

diferencia entre seo y sem
Many clients ask me how to appear at the top of search engines when a user makes a query related to their products or services; for this there are two complementary methods, one faster than the other: Search Engine Advertising (SEA) and Search Engine Optimization (SEO). Both SEO and SEA are part of what is known as Search Engine Marketing (SEM). In this post I tell you what their main differences are.

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Storytelling for content marketing

storytelling para marketing de contenidos
In a universe full of information and content, storytelling helps brands connect with their audiences and communicate their offer in an entertaining way. A story can move us and lead to different actions, who has not cried with a romantic movie or has been angry because a series does not end as we wanted? When we ... Read more