Paulina de la Vega, autor en Letras Laetas | Page 4 of 4

Web accessibility: What it is and how to achieve it

18 de June de 20221 de October de 2021 by Paulina de la Vega

accesibilidad web

Has it happened to you that you enter a website and the font is too small? Are there backgrounds that do not allow you to read easily? Annoying pop-ups blocking important parts of the site? When we talk about web accessibility, we refer to issues that make it easier for the contents of a website … Read more

The use of anglicisms in the marketing field

25 de March de 202512 de September de 2021 by Paulina de la Vega

El uso de anglicismos en el ámbito de la mercadotecnia

In the field of marketing, it is very common to find loans from English. Words such as brief, buyer persona, focus group, customer journey, awareness, engagement, influencers, are used daily. Its use is due to the fact that knowledge of this discipline is generated in English for the most part. It is not easy to find … Read more

Automatic translation vs human translation

6 de December de 202315 de February de 2021 by Paulina de la Vega

Traducción automática vs traducción humana

There are more and more tools on the market that facilitate tasks related to communication. Currently it is the most common to use automatic translation vs. human translation systems. These are much faster and have a high level of accuracy. If these systems are so effective, it is valid to question whether they have definitively ... Read more

When is a word accentuated in Spanish?

25 de March de 20259 de January de 2021 by Paulina de la Vega

cuándo se acentúa una palabra en español

In Spanish, unlike other languages, we have words with accents in different parts of the words, so it is sometimes difficult to know when a word is accented by means of a tilde. If it has happened to you that you do not know why on some occasions the same word may or may not ... Read more

Spelling in the digital age

25 de March de 202512 de December de 2020 by Paulina de la Vega

ortografía en internet

Contrary to what might be thought without much historical context, spelling is not something static and immovable.. Language is a living entity, constantly changing. New realities, such as the Internet, have generated the need to use words that effectively designate what we experience day by day. And in addition to the new words or neologisms, … Read more

Your content strategy in a Kipling poem

21 de August de 20235 de November de 2020 by Paulina de la Vega

Rudyard Kipling en su escritorio

Do you want to know what elephants have to do with your content strategy? In this post we tell you with a story (or if you prefer to skip the story and get to the heart of the matter, click here). Rudyard Kipling (1865-1936) was an English poet, author of The Jungle Book, a book ... Read more

How to translate a WordPress website?

7 de July de 202213 de October de 2020 by Paulina de la Vega

cómo traducir un sitio web hecho en wordpress

In a globalized economy like the one we live in, it is increasingly necessary to translate a corporate website or a blog into more than one language. WordPress is one of the most popular content managers, as it allows you to upload new blog posts, products or static pages in a very simple way. There … Read more

How to write content for SEO?

20 de December de 202320 de August de 2020 by Paulina de la Vega

como redactar contenidos para SEO

If we review the differences between printed and digital content, we will realize that the way we write has changed along with technology. In the digital field, in addition to making attractive titles, we also consider the criteria that search engines consider relevant to award their first places. In this post we tell you more ... Read more