What’s the difference between SEO, SEM, and SEA?
Paulina de la Vega
Search engines: what are they and how do they work?
Making queries in search engines is a daily task to find products, services and even answers to all kinds of questions. They are used as if they were a kind of oracle with the solutions for the problems of every day. One of the most popular search engines is undoubtedly Google, however there are many more ... Read more
Choose the best web hosting according to your project
When working on the web it is necessary to store information on servers that allow us to easily retrieve it through, for example, web browsers and search engines. In this post we will focus on how to choose the best web hosting according to your project. For this, it will be necessary to define some ... Read more
The art of making good presentations
What if Martin Luther King Jr. had arrived with his audience in Washington, D.C.? and instead of saying 'I have a dream', he would have said 'I have... a Power Point presentation'? - Jon Steel I am going to start this post by telling an anecdote. Once I saw an excellent presentation. It was 9 ... Read more
Discourse markers in Spanish: your allies when writing
In our everyday language we use sentences that have different types of relationships between them. We use the word 'but', to express an opposition; 'for', to express a purpose; 'therefore', to express a consequence... this peculiar group of words is known as discourse markers.. In this post we will address the following topics: What are discourse ... Read more
Storytelling for content marketing
In a universe full of information and content, storytelling helps brands connect with their audiences and communicate their offer in an entertaining way. A story can move us and lead to different actions, who has not cried with a romantic movie or has been angry because a series does not end as we wanted? When we ... Read more
SEO reports: What to inform and how to make them?
More and more companies have realized the importance of web positioning and being correctly indexed in the internet search engines, so that current and potential customers find your offer on the web. Therefore, professionals of many fields needs to learn about web positioning or Search Engine Optimization. One of the most frequent doubts in this … Read more
What is strategic communication?
Saying ‘strategy’ has become very common nowadays. We are talking about content marketing strategies, strategies for social networks, strategies for web positioning, etc. The abuse in the use of this word has caused it to be downplayed. It is currently used as a synonym for tactics, planning, among other terms, which would be more appropriate … Read more
Types of keywords that exist in SEO
Web positioning, also known as Search Engine Optimization (SEO) consists of a series of techniques to improve the visibility of content in web search engines. One of its objectives is to ensure that when Internet users make a query, they reach our destination page. To do this, they determine which are these relevant terms with ... Read more
What does a proofreader do?
Style correction or proofreading is the process of carefully reviewing a document and making sure it is written correctly. That is, make sure that grammatical issues such as spelling, punctuation, syntax, and agreement in a manuscript are adequate so that future readers can understand it. Style correctors are the people in charge of doing this … Read more
