Paulina de la Vega 
Marketing 4.0 is a book by Philip Kotler co-authored with Hermawan Kartajaya and Iwan Setiawan. This work coins the concept of this new type of marketing, which is a combination of traditional marketing (which focuses on customer interaction) and digital (which focuses on driving action and promotion). Characteristics of marketing 4.0 Marketing to the n: … Read more
There are many free and paid SEO tools.. These help us in the different stages of the SEO process, that is to say: they serve to audit a web page, find new keywords, monitor the positioning of a site in different search engines, understand where the traffic that the pages receive comes from, know what terms people … Read more
Every day we use tools such as search engines to find information, we talk to artificial intelligences like Siri, Alexa or Google Home that serve as personal assistants; we use automatic translation systems to understand other languages; less frequently, we know of other applications such as those that perform automatic summarization of a document. Behind … Read more
Being a published author on the part of a prestigious publishing label gives you a certain status as a writer; that is something undeniable. However, the phenomenon of self-publishing books has spread: they do it from the most amateur people to writers and publishers of great stature. Today in her Bibliotherapy section, of the Inspiria radio … Read more
SEO and artificial intelligences such as ChatGPT are changing the landscape of the Internet search market. Due to the popularization of these intelligences, doing SEO or Search Engine Optimization; of a website is now easier, because among other useful functions, we have powerful tools to create texts automatically. According to Statista, in 2023, the Internet search market is … Read more
