Paulina de la Vega, autor en Letras Laetas

Evergreen content: what is it and how to create it

17 de January de 2024 by Paulina de la Vega

Evergreen content is gaining importance in marketing strategies, given that unlike other types of content, it stays relevant for longer. But what is it exactly and what is its secret magic? In this article I will tell you more about it and I will give you some tips on how you can create it. What is ... Read more

The key to a content marketing strategy

3 de January de 2024 by Paulina de la Vega

marketing de contenidos

A content marketing strategy is about understanding exactly what your customers need to know and delivering it to them in a relevant and compelling way, with the goal of attracting them to your company. To be successful, you don't have to bombard with promotional content but rather with data that is useful and relevant to ... Read more

Elements of a marketing strategy, according to Raymond Corey

7 de December de 2023 by Paulina de la Vega

marketing strategy

In an article published by Harvard University, teacher and marketer Raymond Corey addresses the five elements of a marketing strategy. To know: Product and market selection. It refers to what we commonly call segmentation, targeting and positioning. Price fixing. The price is what the customer is willing to pay for a good, product or service. ... Read more

What is marketing and what is its difference from advertising?

7 de December de 2023 by Paulina de la Vega

qué es marketing

Surely you have heard the phrase "it's pure marketing" referring to the fact that a product is not of quality even though it is being advertised. Contrary to popular belief, marketing and advertising are two different things. Marketing is not focused exclusively on sales, and what people mean by those types of phrases is "false ... Read more

What are Porter’s five forces and what are they for?

2 de October de 2023 by Paulina de la Vega

fuerzas de porter

Michael Porter is an American academic known for his economic theories. Specifically, for being the author of a famous article published in the Harvard Business Review: “The five competitive forces that shape strategy.” This article maintains that there are five key elements to analyze a business sector, for example, the tourism sector, the entertainment sector, ... Read more

The Black Swan, by Nassim Nicholas Taleb, lessons for marketers

28 de September de 2023 by Paulina de la Vega

cisne negro

To understand The Black Swan let's start with an imagination exercise. What would happen if one day, walking down the street, you came face to face with a pink elephant? The impact it would have on you would make you wonder if you are perceiving correctly and surely your previous conception of the world would ... Read more

8 keys to improve the usability of your e-commerce

14 de September de 2023 by Paulina de la Vega

claves para mejorar la usabilidad de tu ecommerce

The COVID-19 pandemic accelerated the digitalization of businesses and fostered the growth of e-commerce. For this reason, many entrepreneurs have created their own online stores using templates templates that Internet platforms offer. However, by not being a custom design, these templates exclude best practices that leading stores have already implemented. That’s why in this post … Read more

The content marketing plan and the Customer Journey (CJ)

5 de September de 2023 by Paulina de la Vega

plan de marketing de contenidos

A content marketing plan helps companies with various issues, among others, to build a strong brand on the Internet, attract users through stories and speeches, increase conversions, and also build customer loyalty. Depending on the stage of the Customer Journey (CJ) we can use different types of content to guide the customer during their journey. ... Read more

How to make a digital content plan?

4 de September de 2023 by Paulina de la Vega

cómo hacer un plan de contenidos

Adequate communication in the channels of your company, such as social networks, blogs, among others, is essential for Internet users to know about your offer. A good strategy will help you differentiate yourself from the competition and without a doubt, if you came to this post it is because you have wondered how to make ... Read more

Media mentions: how to get them organically

28 de August de 2023 by Paulina de la Vega

menciones en medios

One of the criteria that search engines consider to show you in their first positions is the number of mentions and the quality of links that point to your content. Although other factors such as content per se influence SEO, in a highly competitive environment, in the jungle of the web, it is not enough … Read more