Course detail
The program has four modules and can be taught as a workshop, lasting four sessions. It can also be taught in the express course modality, in a single session.
Modalities:
- Workshop, simultaneous face-to-face or online, once a week
- Course, simultaneous face-to-face or online, one day
Duration:
- Workshop: 4 sessions of 1.5 hours
- Course: 1 session of 4 hours, with a 30-minute break
Level:
Beginner, no prior knowledge required
Price:
- 500 USD per participant
Syllabus
• Planning of the structure of a blog considering the SEO
• Use of categories, tags and keywords
• SEO aspects that every web editor should know
• Articles, infographics, photo galleries, videos, among others
• Tools for content creation
• Basics of graphic design for blogging
• Fundamentals of Creative Advertising Writing
• Recommended measures for each type of post
• Tools for content creation
• Structuring of the blog notes in:
• Introduction
• Developing
• Conclusions
• Calls to action
• Content upload with SEO metadata
• Herramientas de analítica para medir resultados
• Elaboración de reportes y comunicación de resultados
About the workshop facilitator
Paulina de la Vega has a degree in Hispanic Language and Literatures from UNAM, she is currently pursuing a Master’s Degree in Marketing and Advertising. She has more than eight years of experience in the field of digital marketing. She specializes in SEO and content marketing.
About this course
Introduction
In the corporate blogging course you will learn how to create a blog for a company, considering aspects such as SEO and the different formats such as gifs, videos, articles, among others that can be generated for a blog. Regardless of whether or not you are a designer or article writer, you will learn the basic tools to start a blog and generate valuable content for your clients or to request them with the appropriate sizes and elements from the team that your company has designated for this purpose.
Objectives
- Define mechanisms for planning, structuring and writing content for a blog, considering tags, categories and keywords.
- Review the different formats and styles of blogging and the main tools to develop content.
To whom is it addressed
- Digital Marketing Professionals
- Entrepreneurs who want to start a blog
- Companies that want to train their staff
- SMEs looking to create a professional blog
Deliverables
- Reference readings
- Templates for blogging planning
Requirements
- Laptop
- Knowledge of collaborative work platforms in the cloud
- A real case to work on
- Notions of a content manager system (CMS) or a blogging platform
FAQ
In this section we answer the most frequently asked questions about our blogging course. In case you have a question that is not on the following list, you can contact us and we will answer you within one business day.
We have two modalities: workshop and course. Both are imported simultaneously.
The workshop mode aims to work on a real project. The sessions are spaced a week apart so that the student can work on their project according to the topics covered in the program. Each session will solve questions about this project. Also, the workshop facilitator will be available via email to answer specific questions.
The express course modality is taught in a single day. Although you can also see a real case as an example, the duration does not allow you to work on the project as you would in a workshop. This modality lasts for a single day and has a 30-minute break.
We have both options. In the case of face-to-face courses, they can be taught at our facilities or at our client’s offices. For online courses, a link to connect to a video call is sent to the group.
Whether you take a face-to-face course or an online one, the sessions are taught simultaneously. The workshop facilitator is present, either in our offices or in the client’s offices; or, he is present in a video call simultaneously, while the student(s) are also connected. The simultaneity allows to solve doubts quickly, since the student can raise them at the moment of teaching the topic.
We are located in Mexico City, in the Florida neighborhood. Our facilities are accessible for people in wheelchairs. The workshops are given in a room with capacity for 20 people. We have a parking space for 10 cars, subject to availability on the day the session is held.
For an additional cost that is calculated according to the size of the group, we offer:
- Cafe service: Unlimited coffee or tea and cookies.
- Dining room service: Includes the stew of the day, natural fruit water and dessert.
Unlike most courses offered online, this one is simultaneous. Knowledge is public and can be found for free on the Internet, what cannot be consulted so easily is a person who resolves our doubts about specific problems.
Digital platforms experience changes in their algorithms daily, so courses that have already been previously recorded lose validity very quickly.
In this sense, we are different because we offer a simultaneous workshop or course that guarantees to resolve the particular concerns of our students, and we work from the first session on real cases.
We have special plans for companies and large groups.
