Having an Internet presence is not enough, it is essential to have a website that really generates conversions and that Google and other engines appear when they search for you.
When a user visits your site, it must be understandable and easy to use enough to execute the key action that you have marked within your marketing strategy. For example, leave your data, download an application, make a purchase, among others. Below we give you some recommendations to achieve it.
1. Clear description of your offer
Once the user is on your website, if they don’t find the information they need in three clicks, they will abandon it. For this reason, you must be concise and explain clearly: what do you offer? How can you help your potential customers meet their objectives? What is your differentiator from the competition? Try to answer these questions with short copy and attention-grabbing images; for example: ‘Look amazing with our seasonal dresses’, ‘Surprise your friends with your new knowledge’, etc.
2. Calls to action
To make a clear call to action you must keep in mind what you want the user to do on the web page; We show you some of the types of conversion, with an example of a call to action:
- Placing orders – Place your order now!
- Send messages – Leave us a message
- Browse the web – Keep reading…
- Subscribe to a channel, blog, newsletter – Stay informed, subscribe to our channel!
- Transactions – Buy Product
- Downloads – Download e-book
3. Correct structure
The design of your page must be based on what you want the user to do when he is on it; For example, if you want a user to make a registration, it is convenient to put a contact form on the home page; If you want the user to know the latest products of your company, it is convenient that these products appear on the home page. Sometimes more than a website, it is better to make a landing page, that is, a simple site, on one page, without vanishing points (external links or distracting elements) with a clear description of the offer and a call to action. Before building it, think carefully if you need a website or landing page.
4. Professional design
Currently there are many cheap and even free tools to build a website; These platforms have helped some companies to make their page cheaply, which is completely valid and, in many cases, it is the only option they have due to their budget. However, the digital market is very competitive and image sells: the website is your letter of introduction and you don’t want to lose a potential customer just because your competition’s page is more visually attractive, even if your offer is better. Investment in professional design and development is worthwhile.
5. Inbound marketing strategy
Once your web page is working correctly, It is time for people to reach it through an inbound marketing strategy, which covers aspects such as: 2.0 connectivity (that is, connection with social media), an SEO plan (Search Engine Optimization) or search engine positioning, a SEM (Search Engine Marketing) campaign or payment for ads on Google, among some others that will make more users visit your site.
6. Follow-up on requests
As incredible as it may seem, many business owners neglect their leads or potential customers because they do not have a team that follows up on information requests or because there is not good communication with the call center teams. All your efforts to build a good website and the money you invest in advertising will not do much good if you or your sales team do not follow up on requests for information or quotes in a timely manner.
Pay attention to these details and make a website that generates conversions! We can help you develop a useful tool for your marketing goals.
